Electronic Shelf Tag ESL Bluetooth Electronic Shelf Label Supermarket E-Ink Display

What is an electronic price tag？

ESLs tags for retail stores and warehouses and supermarket shelves

An Electronic price tag, also known as an Electronic Shelf Label (Ezl), is an electronic display device with a message sending and receiving function. The following is a detailed introduction to the electronic price tag:

1. Application Scenarios

Electronic price tags are mainly used in supermarkets, convenience stores, pharmacies, digital communication stores, gold jewelry stores, fresh grocery stores and pharmaceutical chains to display price, name, promotional activities and other commodity information.

2. Working Principle

The electronic price tags are connected to the store's computer database via wired or wireless networks to update and display the latest product information in real time. Each electronic shelf tag is a wireless data transceiver with an identification number, which can restore the received RF signal into a valid digital signal and display it. The electronic price tag system has two communication functions: point-to-point and mass sending, kuti, the server system can transmit data to a specified label, and it can also control all labels at one time.

3.Components of the system

A complete electronic price tag system includes server system, wireless access point, electronic shelf label and smart handheld terminal equipment. The electronic price tag application software is installed inside the server system to encode the commodity related information obtained from the customer database, and the price information that needs to be updated is transmitted to the wireless access point through Ethernet (or serial communication port); The wireless access point sends an RF radio signal containing product data information to the corresponding electronic shelf label.

4.Key Features

Real-time information update: Electronic price tags can update product information at any time, ensuring that the information seen by customers is always accurate.
Improve shopping experience: Customers can easily access product information, avoiding unnecessary guessing and rummaging price tags.
Reduce labor costs: The automatic update function of electronic price tags reduces the need for manual price changes, thus reducing labor costs.
Fine management: Merchants can understand the changes of commodity information in real time, so as to better inventory management and pricing strategy adjustment.

5. Functional Value

Price control: Electronic price tags ensure that commodity prices and other information in physical stores, online malls and APP terminals are kept in real-time and highly synchronized, solving the problem that frequent online promotions cannot be synchronized offline and some commodities frequently change prices in a short period of time.
Efficient display: Integrated with the store display management system, the electronic price tag effectively solidified the store display location, guided the store staff to display the goods, and also provided convenience for the headquarters to carry out display inspection, and the whole paperless operation, efficient, accurate and green.
Store distribution and picking: Through the combination of background system and hardware to meet the O2O picking scene, combined with the display layout diagram to provide the store personnel with the visual optimal picking route, optimize the store picking process, and efficiently improve the picking efficiency.
Smart fresh: electronic price tag solves the problem of frequent price changes in key fresh parts of stores, and can display inventory information, complete efficient inventory of single products, optimize the store clearance process, and monitor and monitor the clearance data.
Precision marketing: Complete the multidimensional behavioral data collection of users, analyze the data to label users, improve the user portrait model, so as to facilitate the subsequent promotion of corresponding marketing advertisements or service information through multiple channels according to the preferences of consumers.

6. Advantages and Disadvantages

Advantage

1. Avoid human error: reduce economic losses and industrial and commercial penalties caused by price errors.

2. Flexible price changes: For product price fluctuations, there is no need to change the price tag frequently.

3. Expiration reminder: It is convenient to remind and adjust the price of products with short shelf life or products with short shelf life to avoid discarding expired products.

4. Drainage strategy: Change the price according to the time period to attract customers to buy.

5. Environmental protection and durability: Electronic price tags can be reused many times, with the advantages of environmental protection and durability.

Inferior position

1. High cost: Because the electronic price tag technology is still being upgraded and developed, the cost is relatively high.

2. Standards are not uniform: there are a variety of standards on the market, setting incompatible, difficult to achieve a unified standard.

7.Development Trend

With the continuous development of new retail, electronic price tag is gradually becoming the standard of new retail. In the future, electronic price tag technology will continue to be upgraded and improved to provide more convenient and intelligent services for merchants and consumers.

Electronic price tags can also be used in warehouse management, logistics tracking and other fields. In warehousing management, electronic price tags can display inventory information, goods location, etc., to improve the efficiency and accuracy of warehousing management. In logistics tracking, the electronic price tag can display the transportation status of the goods, arrival time and other information, so that customers can understand the logistics of the goods at any time.

To sum up, electronic price tags have a wide range of application scenarios in many fields, which can improve the operation efficiency and service quality of merchants, and enhance the shopping experience and satisfaction of customers.