My Journey of Overseas Promotion

Expanding into overseas markets is never easy, especially for a young company just finding its footing. Yet, it’s in these challenging journeys that we discover our greatest strengths and deepest connections. Today, I’d like to share a chapter from our story—a story about perseverance, building trust, and the real value of meeting customers face-to-face.

When we first started exploring international markets, most of our communication was online. Video calls and emails are efficient, but I soon realized there were invisible walls between us and our clients. No matter how clear we tried to be, something was always lost in translation. I began to wonder: what do our customers truly need, and how can we become more than just a supplier to them?

Driven by this question, I made the bold decision to travel abroad and visit our clients in person. It wasn’t easy—being in a foreign country comes with its own set of challenges. There were days when I felt exhausted, navigating unfamiliar cities, dealing with language barriers, and adapting to new cultures. But every handshake, every face-to-face conversation, made it clear to me that real relationships are built offline. Only by meeting our partners directly could we truly understand their needs and dreams. The trust and friendship we developed during these visits were far deeper than anything achievable through a screen.

Participating in overseas exhibitions became another essential part of our strategy, even though it came with high costs, time, and effort—especially for a growing business. Sometimes, the results were rewarding; other times, the investment didn’t pay off as expected. Nevertheless, I made it a rule to attend at least three international exhibitions every year. In 2025, we took part in the Dubai Seamless Middle East exhibition. While the overall results didn’t meet our expectations, this journey opened unexpected doors.

After Dubai, my engineer and I took the opportunity to visit clients in Turkey, the UK, and Germany. These trips weren’t just about business—they were about deepening relationships. Sharing meals, touring their showrooms, and discussing projects face-to-face brought us closer together as partners and even friends. We listened to their stories, understood their challenges, and brainstormed solutions that would never have surfaced through emails alone. These bonds are the foundation of our continued growth and success overseas.

Our business is more than just exporting finished products. We are dedicated to providing comprehensive retail display lighting and cabinet lighting solutions. Our main clients include store lighting design companies, lighting engineering firms, customized furniture manufacturers, and chain brand companies both in China and abroad. Each project is unique, and we’ve learned that true value lies in supporting our clients’ design visions with our expertise and complete, one-stop lighting solutions.

Customization is at the heart of what we do, but it also brings its own set of challenges. Each order starts with listening to our clients’ needs. Our sales team gathers detailed requirements and passes them to our engineers, who carefully assess how to turn our clients’ ideas into reality. Sometimes, it takes several iterations to meet both the design expectations and the practical production possibilities. Our production team then evaluates whether and how the design can be manufactured, after which we set a delivery schedule. It’s a complex process, often filled with unexpected obstacles—but we always strive to deliver exactly what our clients envisioned.

Looking back, I can see how these challenges have pushed us to grow rapidly, especially during the most difficult years for the global economy. It’s not just about surviving; it’s about becoming a leader in our field and earning the trust and recognition of our clients worldwide. Our commitment to quality and service has set us apart, and we are proud to be a trusted partner for so many leading companies in the lighting and furniture industries.

As we look ahead, we remain committed to our path. In 2026, we will participate in the EuroShop Retail Trade Fair in Germany, determined to take each step steadily and serve every client with dedication and care. Every journey abroad, every connection we make, and every challenge we overcome brings us closer to our vision of lighting up the world—one partnership at a time.

Thank you to all our clients and partners for your trust and support. Our overseas journey is just beginning, and together, we will continue to build brighter futures.